Ascension Advisory

Strategic partner
for your transformation

Supporting entrepreneurs in transforming SMEs and mid-sized companies, in France and internationally.

01Growth& Financing
02Cash& Resilience
03Organization& Transformation
04Steering& Performance

The situation

The finance function must keep pace,
without the cost of a full-time CFO.

Growth, transformation, succession: SMEs in transition face four recurring financial challenges, often at the same time.

01

Cash flow

Transformation stretches working capital requirements and puts cash flow under pressure.

02

Financing

Anticipating the financing of investments at the right time and at the right cost.

03

Performance

A lack of relevant indicators and overly complex processes make performance hard to steer.

04

Agility

Reporting that is too slow or unreliable leads to poor decision-making.

A model now well established

86%of Fractional CFO clients are SMEs
71%are members of the DFCG, a senior and qualified profile
45%already use generative AI several times a week

Source: DFCG Observatory of Fractional CFOs, 4th edition, 2026.

The answer

An experienced CFO,
at the pace of your SME.

The expertise of an SME/mid-cap CFO, committed a few days per month alongside the CEO.

  • Flexible

    On a subscription or project basis to suit your needs. No rigidity.

  • Hands-on

    Alongside the CEO and the teams, in the field and in your numbers.

  • Enhanced by AI

    Simple, reliable management tools that create value.

Triggers

When should you call on a Fractional CFO?

01

You are growing

New markets, acquisitions, hiring and industrial or R&D investments.

02

You are seeking financing

Refinancing, strengthening cash reserves, equity and debt financing.

03

You lack visibility

Strained cash flow, poorly managed profitability, late and unreliable reporting.

04

You are transforming the organization

Evolving the finance function, management tools, pragmatic AI.

05

You are navigating a critical phase

Rapid growth, reorganization, a difficult economic climate, acquisition or sale.

Expertise

Four areas of expertise,
enhanced by AI.

Where AI makes a concrete difference, in every mission.

01

Growth & Financing

Modeling strategic plans and preparing fund raising.

Business plans and financing scenarios built rapidly, so you can decide fast with your partners.

02

Cash & Resilience

Managing cash flow and forecasts. Managing your banking relationships.

A continuously updated cash forecast that anticipates pressures before they arise.

03

Organization & Transformation

Giving the finance function the right tools and building team skills.

Automated reporting: your teams analyze and interpret the numbers instead of merely producing them.

04

Steering & Performance

KPIs, reporting and decision-support tools that give the numbers meaning.

Your numbers explained in operational language: understand and communicate the causes of variances.

David Allard, founder of Ascension Advisory

David Allard

Founder · Fractional CFO

Your contact

25 years of financial leadership,
in SMEs, mid-caps & international groups.

Bicultural Anglo-French. UK Chartered Management Accountant (ACMA) · DFCG member. A career spanning industry, services and start-ups.

€0.5–12M

Structured financing, equity & debt

€3–85M

Revenue managed, multi-site in France & abroad

€2–5M

Debt restructured

€5–85M

Cash flow managed

Career · Industry, services & start-ups

1997–2000

ORTEMS

Software start-up (Growth Capital)

2000–2003

Bakkavor

Food manufacturing

2003–2007

Groupe AD

Automotive services (LBO)

2007–2018

Eurotab

Specialty chemicals (LBO / Family-owned)

2019–2020

Anaveo

Electronic security services (LBO)

2021–2024

MVLF

Industrial holding (Family Office)

2024 →

Ascension Advisory

Fractional CFO

Let's talk

Let's discuss your strategic
and financial challenges.

A first conversation, with no commitment, to understand your context.